Fleur Madden

CEO/ Board Chair and Women in Business Champion.

Fleur Madden is a globally award-winning entrepreneur, CEO, founder, Board Chair
and one of Australia’s leading voices on women in business, wealth and business
exits. Over 23 years, she has founded four companies and successfully exited three,
making her one of the few women in Australia speaking not just from theory, but
from lived experience. In 2025, Fleur was appointed Brisbane’s Women in Business
Champion by Lord Mayor Adrian Schrinner and was recognised as one of Australia’s
Top 25 Business Women.

Fleur is the Founder and CEO of The Ginsburg Firm, a consulting group that helps
female founders scale or sell their businesses — making money on the way up and
out. She is on a mission to close the business exit gap for women: the fact that
women are more likely to close their businesses than sell them, and when they do
sell, often achieve significantly less than men. This work has seen Fleur win two
global Stevie Women in Business Awards in New York and take to the stage at TEDx
to champion change.

Before founding The Ginsburg Firm, Fleur built and sold multiple businesses across
different industries. She founded her first company, The Red Republic, at just 23
years old, later selling it 14 years later to a multinational listed on the New York
Stock Exchange. She also founded beauty brand Lulu and Lipstick, which she sold in
2016 after its makeup brushes were included in gift bags at the Academy Awards. In
2024, Fleur sold Freelancing Gems, a jobs and community platform helping women
redefine the 9-to-5 through part-time, freelance and contract work.

A passionate advocate for women and girls, Fleur believes that when women thrive,
communities thrive. She is Chairwoman of 4Voices, supporting women experiencing
domestic violence and homelessness, and has also supported organisations including
Women’s Legal Service Queensland, The Forgotten Woman and The Children’s
Hospital Foundation. Fleur has been featured in media including Marie Claire,
Today, Women's Agenda and Studio 10, and has spoken on stages around the world,
from New York to Hong Kong, Los Angeles, Atlanta, South Africa and Australia.
Fleur's favourite saying and the one that drives everything she does is simple: “Don’t
play small.”

Alexandria Reed

Co-Founder of Elevate Collection, a private network and media platform connecting brands to the people shaping sports and entertainment through curated access, relationships, and storytelling.

With a background spanning sports, non-profit, and hospitality, Alexandria has built a reputation as a trusted connector and strategic advisor—operating at the intersection of culture, business, and influence. Through Elevate Collection, she curates high-trust environments that bring together agents, managers, founders, and brand leaders, creating opportunities for meaningful relationships and real business outcomes.

Elevate Collection’s ecosystem is built around three core pillars:

    •    Elevated Spaces: Curated, invite-only environments where relationships are formed and opportunities take shape

    •    Media: Storytelling and amplification through the Elevate Collection podcast and content platform

    •    Elevate Living: A relationship-driven real estate arm supporting clients in key markets like Atlanta (Elevate ATL) and Denver (Elevate DNVR) , as well as nationally through curated agent placement

In addition to her work with Elevate, Alexandria is a leading voice in sports and entertainment real estate, powered by Compass, where she co-leads an all-women team delivering a more intentional, relationship-first approach to real estate. Her work is rooted in helping clients build long-term wealth, access, and legacy; particularly within communities that have historically been underserved or overlooked.

Alexandria has been featured across major platforms including FOX, Yahoo Finance, Hulu, HGTV, Bustle, Black Enterprise, and the National Association of Realtors podcast, and has appeared on the Earn Your Happy Podcast with Lori Harder. She is a sought-after speaker on leadership, positioning, and building within the sports and entertainment ecosystem.

Her philanthropic initiatives, including the Sneaker Gala in partnership with NFL clubs, players, and agencies, have raised significant funds for at-risk youth and underserved communities.

Born in Memphis and raised in Aurora, Colorado, now based in Atlanta, Alexandria’s journey reflects her commitment to building spaces where access, opportunity, and legacy intersect.

Elleyne Aldine

 CEO of Culturs Global Media Magazine

Executive Marketing and Communications Leader, Elleyne brings over two decades of experience transforming brands and accelerating growth through innovative strategy, creative leadership, and high-impact multiple platform storytelling.

Provided award-winning leadership to digital and print publication and grew from 200 subscribers to 9M reach in 2 years across 200 countries and territories, directing creative and fiscal endeavors while aligning content and operations with evolving industry trends and customer demands.

Captured national media coverage on major platforms like Good Morning America, The Kelly Clarkson Show, The Denver Post, PBS, The Oprah Magazine, The View, Woman’s World Magazine, Woman’s Day Magazine, and more, to showcase award-winning products, doubling revenue YoY.

Secured sought-after interviews with multinational CEOs, world-class directors, actors, athlete, and entertainers for magazine cover stories to elevate the brand and distinguish it from competitors.

Earned 50 professional awards for excellence in marketing, design, strategic planning, operations, process improvements, social media, web design and user experience, demonstrating multifaceted knowledge and skills.

Elleyen specializes in developing holistic, digital-first marketing strategies that elevate brand presence, drive audience engagement, and deliver measurable results across sectors including corporate, retail, education, and publishing.

Known for forging powerful collaborations with top creative, business, and entertainment leaders, she leads organizations and brands to craft and execute compelling content journeys that not only enhance visibility but generate revenue and strengthen organizational impact.

Anna Nichols

Featured ILLUME Member Panelist

Anna Nichols the Founder and CEO of the Spiritual Business Incubator, where she is setting a higher standard for business education and development in the new age. Her life’s work is to pave the way for mission-driven entrepreneurs to build purposeful, profitable, and sustainable businesses that make the world a better place for generations to come. 

As a podcast host, author, and speaker, Anna promotes combining intentional and strategic business planning with practical applications of Human Design, Gene Keys, & Astrology to bring soulful, aligned businesses to life. 

Anna was born to be in the world of entrepreneurship. Combining wisdom from helping her Polish immigrant parents with their businesses; her formal education in accounting, finance, and a Master's Degree in Business; and 15+ of real world business development experience, Anna’s passion for entrepreneurship is truly part of her soul’s mission.

Taylor Murphy

I came into the event a little unsure about what I was going to get out of it - But I honestly got exactly what I needed. I was able to connect with mentors who provided tactical tips & strategy on how to connect with my ideal client, and how to build funnels/offers that they need. I also learned a lot by listening to the mentors provide guidance to other attendees.

Rachael Osborne

I was a bit nervous to be honest. I had never been to something like this, knew I wouldn't know most of the people, and wasn't sure what to expect. Everyone I met was so nice though and made me feel very welcome.

Brandy Ververs

For a slight second I thought to myself do I actually belong with these high achieving women...

I love the exclusivity and how welcoming everyone is!